Almost everyone involved in digital marketing is familiar with the term SEO or Search Engine Optimization. SEO helps your website appear at the top of search results in various search engines. As a result, the amount of traffic on the website and the quality of the website increases. So today we will discuss what is SEO, what are the types and what is SEO and why is SEO important for websites.
What is SEO?
Search Engine Optimization or SEO refers to a method by which to bring your website or a page to the first place in the search results of various search engines such as Google, Yahoo, Bing etc. based on a specific keyword.
What are the types of SEO?
SEO experts on different websites mention different information about the different types of SEO. Most of us know that there are two types of SEO, on-page and off-page SEO. But our idea is wrong.
SEO is generally of two types:
- Organic SEO
- Paid SEO
Organic SEO is again of two types:
- On page SEO
- Off Page SEO
What is Organic SEO and Paid SEO?
Organic SEO refers to SEO that is done following all the rules of Search Engine Optimization. It is possible to get your website on the first page of Google by using your brain and hard work.
And paid SEO means, the SEO that is done by paying Google is called Paid SEO. We advertise on Google to gain exposure to our blog. These are basically paid SEO.
On Page SEO
On page SEO is all the internal work from site design to ranking a website in search engines. Things to do for On Page SEO:
- Title, Keyword, Description
- No-follow, Do-follow
- HTML Tags h1, h2 and h3
- Keyword Research
- Website Analysis
- Content Optimization etc.
Off Page SEO
Off page SEO is a marketing strategy to increase the popularity of any website. Things to do for Off Page SEO:
- Guest Post
- Forum Posting
- Blog commenting
- Article Submission
- Social Bookmarking
- PDF Submission
- Image Submission
- Directory Submission
- E-mail marketing
Why is SEO important?
SEO is extremely important in today's era. Suppose you want to start a new business. There are good quality products. Now if you want to make your products known to people then you have to take the products to people. Then your products will be known to people. This is the local method.
And since the present is the digital age, your products must reach people digitally. A website is required for that. Write about your products on the website. SEO should be done for your articles to reach people. Generally after typing something in the search engine and searching, any link on the first page is entered. As a result, those whose websites are on the next page do not get more visitors. You can also bring your website to the first page of search results by doing SEO.
How to learn SEO:
Many people may be eager to learn SEO. But not getting any good medium to learn SEO. You can learn SEO at home by taking offline or online courses. And YouTube is the most used lanning platform in Bangladesh. You can also learn SEO from YouTube. You can also learn SEO by reading articles on Google.
Post a Comment